How to Inspire Advocates and Influencers in Your Marketing
MarketingMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…
The Secret To Captivating Content
MarketingCaptivation Motivations can significantly change your marketing strategy.
This is the second installment of a series on the seven Captivation Motivations.
We are hardwired biologically for these motivations. More information about them, including…
WHY Your Storytelling Isn’t Working
BrandingDo you know why people respond (or don't respond) to you brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lies in your strategy and customer clarity.
Let me put it…
3 Compelling Components of Corporate Storytelling
Branding, PRTelling your company story is imperative and corporate storytelling is as much of an art form as writing a novel. Yes, a PR company can help, but in order to be effective AS a story, it needs to be told and re-told, which means everyone has…
6 Times When Your Company Is Ready For a PR Agency or Marketing Firm
Branding, Marketing, PRShould your Start-up Hire a PR Agency or a Marketing Firm?
We speak to businesses all the time asking us if they're ready for us and often times, the answer is "no, not yet." So, how do you know if you're ready for an agency? We specialize…
How to Decide: PR, Marketing or Branding?
Branding, Marketing, PRAt Poodle Mafia, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what's the difference and when should you use each as a strategy. In truth, your…