Poodle Mafia Marketing Branding PR for Startups Movements and Personalities

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don't respond) to you brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it…
Poodle Mafia Marketing, Branding and PR for Personalities, Artists - Lady Gaga Quote

How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Sir Richard Branson Quote

The Secret To Captivating Content

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including…
Poodle Mafia Marketing and Branding for Startups - Babe Ruth

5 Branding Tips in 15 Minutes

I'm super amp'd in this Podcast, it's obvious I had my coffee this morning. These are 5 quick branding tips for anyone with a project, whether you're a startup, movement or personality. I had the pleasure of joining Debra Eckerling on her…
Poodle Mafia Marketing and Branding for Startups - Babe Ruth

Overcoming Fear In Your Startup

A little departure today from the usual marketing and branding discussion. Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader. So today, I want to share some…