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How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…
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The Secret To Captivating Content

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don't respond) to you brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it…
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The Notable Chef – How to Stand Out Using Digital Media

[rev_slider ChefMovements] I'll be at the Western Food Show in Los Angeles  on Monday of this week, in honor of that amazing industry, I'm doing a series this week on food-related movements, personalities and startups. Tweet me if you're…
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Why You Love to Hate The Kardashians – Social Media Strategy Gone Awry

[rev_slider Personalities-Blog]   Are you done yet? If you're like most of the media and most of America you've had it with the Kardashians. We've moved past not caring and into outrage. But how did this happen? We can look…