Poodle Mafia Marketing, Branding and PR for Personalities, Artists - Lady Gaga Quote

How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Sir Richard Branson Quote

The Secret To Captivating Content

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don't respond) to you brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it…
Marketing, Branding, PR

3 Must-Have Personal Branding Tips for Creatives including Artists, Musicians and Authors

[rev_slider Personalities-Blog] Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand…
Marketing, Branding, PR

5 Tips for Creating Movements That Matter

[rev_slider Movements-Blog] Whether your a nonprofit with a cause or a startup with an idea, at some point, I'm sure you've wondered whether your passion would ever catch spark with others. Creating a movement that matters is more important…
Marketing, Branding, PR

Social Media Branding: Stand By Your Brand

This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega…