Travel Brand Consistency Around The Globe
CLIENT: International Travel Destination
SKILLS:
- Strategic Advisement
- Global Best Practices
- International & Cultural Awareness
- Brand Oversight
- Social Media Intelligence
- Metrics Analysis and Interpretation
Travel and tourism brands face unique challenges in today’s global travel market.
While still providing flexibility for local messaging, an international destination re-brands with a cultural and sustainability emphasis around the globe from Europe to Asia in its social media presence.
Social media enables an international visitor destination to be a consistent leader in cultural and travel sustainability discussions, sharing, and online conversation.
THE ELEGANTLY AGGRESSIVE RESULTS
Developing brand consistent, but culturally relevant social media content, key messaging and best practices. Getting multiple stakeholders across cultures and time zones to adopt. Development of global social advertising campaign with awareness and web traffic objectives.
Develop Social Media Campaigns for a Rebrand Focused on Culture & Sustainability
International social media brand standards.
Content advisement and strategy.
Global social media oversight of agencies.
Strategic social media recommendations
Key Performance Indicator Development and Implementation
Social and Digital Media Best Practices Consulting
- Global Social Advertising Campaign
YOY visitor growth from key international origins.
Global brand consistency in messaging, visuals and engagement.
Trackable key metrics from brand awareness to content health.
- Increased brand awareness.
- YOY Website Traffic Increase