Building A Luxury Brand

CLIENT: Luxury Lifestyle Brand in Emerging Market


SKILLS:

  • Key Messaging 
  • Press Outreach 
  • Strategic Advisement
  • Product Development 
  • Events

Brands are built by visionaries, we make sure it gets the attention it deserves.  

By reshaping the conversation, we built a luxury wellness brand with room to grow.

Overcoming decades of consumer understanding isn’t easy, but we did it with elegantly aggressive media relations, events, and positioning.

THE ELEGANTLY AGGRESSIVE RESULTS

THE CHALLENGE

In a new industry where branding matters, it was time to use our lifestyle expertise to increase awareness, discussion, and media coverage-fast. 

THE SOLUTION
  • Targeted key messaging. 

  • Direct media outreach to luxury, lifestyle, and business publications. 

  • Brand-consistent events for media coverage.  

  • Product advisement. 

THE RESULTS
  • 300% growth in traffic from media sources. 

  • Over 750K in earned media from national publications.

  • 200% revenue growth. 

  • An average of 2 media placements per month, including national and vertical media outlets. 

More Elegantly Aggressive Case Studies

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