Leveraging Influencers For Startups

Developing communities for new brands or products has multiple advantages, reach and impressions being the least of them.

Outreach and relationship building is the cornerstone to building genuine advocacy that has the potential to last decades.

We developed and implemented a strategy designed to raise awareness and develop loyalty. 

CLIENT: Tech Startup


  • Content Creation

  • Outreach

  • Social Media Community Building

  • Strategic Advisement


Other marketing efforts are planned such as radio and traditional PR, but this digitally-based consumer product hasn’t done any digital marketing or social media. The goal was to quickly create a community around the product, develop relationships online with Moms and Dads. Budgets and timing prevented the recommended custom video and graphics for the blog. The clock was ticking: only 4 weeks to go before the traditional media component launched. Awareness and visibility are the goals.

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