Replace Misconceptions Through PR for a CPG Startup
CLIENT: Establish a Brand with Purpose-Driven Messaging by Changing Perceptions
SKILLS:
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Key Messaging
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Press Outreach
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Strategic Advisement
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Purpose-Driven Messaging Staff Training
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Events Activations
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Partnership & Influencer Consulting
By replacing long-held misconceptions with science-driven wellness messaging we changed an industry.
By reshaping the conversation, we built a trusted wellness brand with room to grow.
From startup to IPO, we established a top-5 global brand.
THE ELEGANTLY AGGRESSIVE RESULTS
THE CHALLENGE
We developed industry-leading, authentic, and accurate messaging for an entire industry by establishing a single brand.
THE SOLUTION
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Targeted key messaging.
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Direct media outreach to wellness, lifestyle, and business publications.
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Brand-consistent events for media coverage.
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Product advisement.
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Staff Communications & Purpose Training.
THE RESULTS
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300% growth in traffic from media sources.
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Over $800 million in earned media from national publications.
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200% revenue growth.
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An average of 4 media placements per month, including national and vertical media outlets.