Replace Misconceptions Through PR for a CPG Startup
CLIENT: Establish a Brand with Purpose-Driven Messaging by Changing Perceptions
SKILLS:
Key Messaging
Press Outreach
Strategic Advisement
Purpose-Driven Messaging Staff Training
Events Activations
Partnership & Influencer Consulting
By replacing long-held misconceptions with science-driven wellness messaging we changed an industry.
By reshaping the conversation, we built a trusted wellness brand with room to grow.
From startup to IPO, we established a top-5 global brand.
THE ELEGANTLY AGGRESSIVE RESULTS
THE CHALLENGE
We developed industry-leading, authentic, and accurate messaging for an entire industry by establishing a single brand.
THE SOLUTION
Targeted key messaging.
Direct media outreach to wellness, lifestyle, and business publications.
Brand-consistent events for media coverage.
Product advisement.
Staff Communications & Purpose Training.
THE RESULTS
300% growth in traffic from media sources.
Over $800 million in earned media from national publications.
200% revenue growth.
An average of 4 media placements per month, including national and vertical media outlets.