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Leveraging Influencers For Startups

Developing communities for new brands or products has multiple advantages, reach and impressions being the least of them.

Outreach and relationship building is the cornerstone to building genuine advocacy that has the potential to last decades.

We developed and implemented a strategy designed to raise awareness and develop loyalty. 

CLIENT: Tech Startup

SKILLS: 

  • Content Creation

  • Outreach

  • Social Media Community Building

  • Strategic Advisement

THE ELEGANTLY AGGRESSIVE RESULTS

THE CHALLENGE

Other marketing efforts are planned such as radio and traditional PR, but this digitally-based consumer product hasn’t done any digital marketing or social media. The goal was to quickly create a community around the product, develop relationships online with Moms and Dads. Budgets and timing prevented the recommended custom video and graphics for the blog. The clock was ticking: only 4 weeks to go before the traditional media component launched. Awareness and visibility are the goals.

THE SOLUTION
  • We started the program with a listening campaign online (social media, forums, Facebook groups) to inform messaging for the traditional media as well as product development modifications.

  • During this time we also tested voices and content types to see what resonated with the community.

  • We actively targeted influencers for target markets.

  • We also trained the marketing staff in corporate storytelling, social media engagement, and blogging.

THE RESULTS

In the first 30 days we…

  • 2.8 Million digital organic brand impressions

  • 252,000 average monthly unique people reached

  • 2400% increase in Twitter brand mentions, from zero to over 25/day

  • 300% increase in organic Facebook impressions, from 4,000/month to 16,000/month

  • 5% increase in Facebook comments

  • 23% in website traffic from Facebook

  • 20% increase in blog traffic from Facebook

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