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Poodle Mafia Marketing, Branding and PR for Personalities, Artists - Lady Gaga Quote

How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Sir Richard Branson Quote

The Secret To Captivating Content

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don't respond) to you brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Frank Sinatra Quote

Social Media Marketing or Advertising? What’s Better For Your Budget?

Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…