Tag Archive for: advertising
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WHY Your Storytelling Isn’t Working
BrandingDo you know why people respond (or don't respond) to you brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lies in your strategy and customer clarity.
Let me put it…
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How to Inspire Advocates and Influencers in Your Marketing
MarketingMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…
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The Secret To Captivating Content
MarketingCaptivation Motivations can significantly change your marketing strategy.
This is the second installment of a series on the seven Captivation Motivations.
We are hardwired biologically for these motivations. More information about them, including…
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Post-COVID: 10 Marketing Statistics & Strategies to Thrive in 2020 Recession
Branding, Marketing, PRThere are TWO keywords for your post-COVID marketing strategy: Trust and Retention
2020 won't be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that's sure to last through the remainder…