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Ah, the early adopter. They’re the people who grab on to things first, they start trends and they are influencers in their respective communities. Whether you’re a startup, a movement or a personality, you need these early adopters. Marketing to early adopters can be slippery though, what they grab on to is almost entirely motivationally […]
There are TWO keywords for your post-COVID marketing strategy: Trust and Retention 2020 won’t be a year any of us forgets anytime soon. Social distancing brought us personal and economic uncertainty that’s sure to last through the remainder of the year. We won’t fully appreciate the full impact on this global pandemic for a very […]
Do you know why people respond (or don’t respond) to you brand storytelling? The answer doesn’t lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it another way: do you know what motivations your customers respond to most powerfully? Several […]