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How to Inspire Advocates and Influencers in Your Marketing
Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my last post about Captivation Motivations, […]
What IS Digital Marketing Strategy?
Why do you need a digital strategy and what is it? Since digital and social media are so accessible, it’s easy to think the results are just as accessible. But the truth is, simply BEING on social media isn’t a strategy any more (if it ever was enough). The digital world has brought us many, […]