Advertising in unprecedented times presents unprecedented challenges and for many marketing and PR professionals, the lessons learned are coming fast and hard.<\/p>\n
On the other hand, rarely has the entire world been so united in a single experience.<\/p>\n
Yes, it’s a moment of reflection and challenging time, but frankly, some of the work happening right now in marketing and PR is top-notch. Pivoting is no easy task, but it’s happening, right before our eyes, some brands are running successful social media advertising. We took a deep dive into some brands running ads, the brands we chose were mostly those we’ve seen, and we also asked our colleagues in Social Media Club Los Angeles (SMCLA)<\/a> to hit us up with their favorites too.<\/p>\n We wanted to break down a few examples of what’s working in social advertising and organic social media, and what could be better, from an outsider’s point of view.<\/p>\n As you consider how COVID can provide some lessons learned, it’s also insightful to look at statistics about how people responded to PR & Marketing in the past<\/a>. Perhaps the most important strategy to remember is that TRUST will be a key driver in obtaining and maintaining a thriving customer base.<\/p>\n And social ads can create a dynamic of trust, especially when used for story-telling, which is most effective right now.\u00a0 All social platforms from Facebook and Instagram to Twitch and Tic Toc offer amazing opportunities to get real, and connect with consumers, even and especially, during this time. And in early April, we were already spending 20% more time on apps, according to Social Media Today<\/a>.<\/p>\n<\/div><\/section>\n SOCIAL AD\/ORGANIC STRATEGY:<\/strong> Contextualize brand lifestyle with quarantine life with both organic content designed to engage and product forward ads.<\/p>\n WHY IT WORKS:<\/strong> Organic content is designed to engage and entertain. That’s it. But by focusing on those two goals, the brand reaches its most passionate audience<\/a> and reconfirms that the brand “gets them.” Social ads, even during COVID,\u00a0 have a more traditional feel, but by focusing on home products the subtext is “we know you’re home, we think it should be enjoyable,” I also thought the “online only” copy was interesting, because presumably, at this stage, that’s the only place this would be available, but the copy makes it feel almost as if it’s SPECIAL that it’s online only. Clever.<\/p>\n<\/div><\/section>\nSOCIAL ADS DURING COVID THAT WORK<\/h2>\n<\/div><\/section><\/div>\n
Bath & Body Works<\/strong><\/h3>\n