Social advertising is here to stay, but with all the options available many brands don’t feel comfortable with the many options, formats, and platforms available. For travel, tourism and lifestyle brands, social advertising is the pre-eminent form of advertising because it so brilliantly works with your customer funnel, your PR and your branding.<\/p>\n
If this sounds like you, please keep reading. If you’re feeling 100% in control of such questions such as how much you should spend, how exactly to target your audience and what format makes the most sense for you then I’ll save you some time, you don’t need this blog post.<\/p>\n
How much should I spend on social advertising?<\/strong><\/p>\n Without a doubt, this is the most common question we encounter.<\/p>\n Every business starts with answering this question with a clear understanding of the Lifetime Value (LTV) of customers. A good rule of thumb is your ad buy should be a 3:1\u00a0 LTV: Cost to Aquire over a 12 month period.\u00a0For luxury brands or boutique brands that ratio may vary, slightly, but that’s a good rule of thumb.<\/p>\n The next question is “what will I get for this spend?”<\/em> Again, an absolutely fair question and we have a process for determining this and ways to maximize your spend.<\/p>\n In social advertising, especially Facebook advertising, it’s exceptionally important that you’re clear on your objectives.\u00a0 Is your objective awareness of recent PR?\u00a0 Perhaps you’re announcing a new luxury service and want to increase reservations.<\/a> We can help you identify the most effective objectives for your budget and optimize your ad spend. It’s also very important that your social ads match the customer journey, that’s one of the advantages of social advertising.<\/p>\n