We speak to businesses all the time asking us if they’re ready for us and often times, the answer is “no, not yet.” So, how do you know if you’re ready for an agency? We specialize in working with organizations with ambitious growth goals, so we’re in a good position to know what works and what doesn’t.<\/p>\n
It’s easy to think that if you had a PR agency or marketing company running things you’d have those customers you need to prove your product works. But if you haven’t been able to get a grass-roots movement on your product, the question is whether the product is viable and whether more exposure means more users\/customers or not. There are simply times when throwing money at an exposure metric just isn’t the right thing at the right time.<\/p>\n
Plus, it’s important for you, the founder, to get out there and get feedback on your product. You’ll learn things about your customers and your product that you really need to know. You should have a stable team and at least some certainty that the market wants your product. If you’re unsure, it’s too early for an agency.<\/p>\n
There are some industries where the biggest distinguishing factor for your product is the brand, the emotional response customers have to your product and style. In these situations where you need scale and fast, having an agency is important because you’ll need consistent execution that also adheres to a strategy.<\/p>\n
It’s heartbreakingly true: starting a company is not news. Globally, there are about 11,000 startups per hour every single day<\/a>. You hear about 1\/100,000,000 of them with any regular basis. The ONLY way to cut through the clutter is to have a real story. You something truly compelling, because journalists are soooo\u00a0tired of hearing about “the <insert adjective> new CEO taking <insert startup community or vertical> by storm.<\/p>\n