\n<\/span>PR is the art of influence and raising awareness. It’s the ultimate in social proof.<\/h4>\n

In this bucket, we find tactics like:<\/p>\n

\n
• Events: brand-hosted events for customers, community or likely customers<\/li>\n
• Word of Mouth: campaigns that get people talking about your product, brand and key message<\/li>\n
• Media Relations: relationship building with journalists, writers, and bloggers with an emphasis on collaboration<\/li>\n
• Social Media: with an emphasis on key messaging and influencing the market<\/li>\n<\/ul>\n

  In PR you may not get editorial control, so don’t count on a strong call to action, although you may get a link or product recommendation, it will rarely come with a heavy sales\u00a0action. The best PR is earned PR which means it didn’t come with a quid-pro-quo and that’s part of what gives PR enhanced credibility over marketing.<\/p>\n

  It’s not as if these tactics aren’t supportive of one another (of COURSE you can get leads from PR tactics), but your<\/em> overall mix will be determined by your brand’s maturity, customers, and community among other things.<\/p>\n

  Have more questions about how and when to use these tactics? Get in touch with us.\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  At Poodle Mafia, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what’s the difference and when should you use each as a strategy. In truth, your business probably needs ongoing campaigns for each of those, but breaking […]<\/p>\n","protected":false},"author":1,"featured_media":4179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[72,1013,73],"tags":[70,81],"jetpack_featured_media_url":"https:\/\/poodlemafia.com\/wp-content\/uploads\/2015\/08\/1.png","yoast_head":"\n