Chances are, as you go through your product or persona, you’ll polish and change it.
\nThen all of a sudden one day, you’ll wake up and think “Is THIS what I really meant it to be?”
\nHave I polished and perfected so much that I’m no longer presenting the product as I meant it to be?
\nWhen this happens, go through your earliest notes, emails and brainstorms.
\nCheck yourself. See if the process still seems authentic and real as a journey and evolution.
\nThis happens A LOT in marketing and branding. Suddenly, someone is marketing your idea as something totally different than you originally envisioned.
\nPersonalities experience this a lot too. What’s the difference between sharing everything and creating an authentic persona?
\nYou CAN have an authentic voice without giving up your original vision. It IS possible.
\nEvery single project is going to have a pivot point, a path of departure, a choice you made.
\nTake your pulse here and make sure that the path of departure still seems important and real and helpful.
\nAND that\u00a0 the changes you made a long the way were well thought out, strategic and intentional.
\nIf so, then use your fear to reconfirm you’re on the right track. Taking your own pulse once in awhile is a good thing. It’s what KEEPS it real.
\nIf you find that you’ve lost your way, go back and find the point of departure and look at what you can do to reinject your original vision into the plans you have today.
\nChances are you’re not as far off the path as you thought you were, but doing the exercise will put you back in touch with your original vision and allow you to reconfirm your original intent.
\nYou’ll find that once you allow yourself to get back in touch with your original intent, then it will be clarifying to you and everyone around you.<\/p>\n

 <\/p>\n

Fear of Launch<\/h2>\n

This fear is the one that wakes you up in the middle of the night right before you’re ready to launch and says “YOU’RE NOT READY.”
\nFirst of all, let’s face it, a lot of this particular fear is about rejection. “What if I put something out there and no one bites. Or worse, they HATE it.”
\nHere’s the deal: put your heart and soul into something, stay committed to it and I guarantee you SOMEONE will love it.
\nThat’s not to say that the love doesn’t take work to earn. That’s not to say that the love comes on YOUR timeline.
\nIt is to say, let go of the idea of rejection. You can LEARN from rejection. You can shift, reinvent and accomplish based on rejection.
\nRejection is NOT the worst thing that’s ever happened to you.
\nHow can you HARNESS this to make your product launch better?
\nThis is the stage that’s sort of like the night before a big college exam.
\nIf you’ve done ALL the preparation you need to do, then use the fear to zero in on the 1 or 2 areas where you feel weakness, then you can use fear to focus on small, but relevant improvements.
\nOnce you go through those 1 or 2 areas that you’re fearful about, and solve for them, you’ll feel more confident and your launch will be better.<\/p>\n

 <\/p>\n

Fear of Perfection<\/h2>\n

This fear is closely related to Fear of Launch, but it’s slightly different.
\nHere’s the one thing you need to know about Fear of Perfection: use it, abuse it and throw it away.
\nNothing in the history of humans has ever reached perfection. Nothing.
\nIf you let perfection dominate your launch and outlook, you’ll be forever paralyzed.
\nDo the best you can and if you have to touch more than three times, you’re allowing the fear of perfection dominate you.
\nThree times. That’s it. That’s all you get. Make ’em count.
\nThat’s how you harness this fear.<\/p>\n

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