Truly, almost every business can benefit from tapping into our emotional triggers.
\nWhich emotional triggers you choose will depend on your market, your audience and your goals.
\nHowever, appealing to emotions adds inherent value to your product and market position. Whether this is strategically relevant to you depends on whether you’d like to stand out in your field.
\nThe more competitive your market, the more commoditized your market, the more you can benefit from emotional messaging and strategy.<\/p>\n

Emotional language is but one part of the process in a methodology I’ve developed called “Captivation Motivation.” The purpose of Captivation Motivation is to create a solid strategy, starting with\u00a0 ideal customers, their personality triggers and then combine emotional language and other motivational triggers most likely to appeal to them. Once we’ve gone through this process, we basically have a road map from which to create content, messaging and digital branding and marketing. While the process works for all forms of branding, it’s particularly important to do it in digital media where our attentions are shorter.<\/p>\n

If your digital presence isn’t getting you the results you expected, contact us today, because you’re losing out on dollars everyday you wait.<\/p>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[72,1013],"tags":[1025,1022,1023,81],"jetpack_featured_media_url":"https:\/\/poodlemafia.com\/wp-content\/uploads\/2015\/08\/4-1.png","yoast_head":"\n