In the beginning, Instagram and Twitter followers loved how the girls lived their lives shamelessly out loud.
\nTheir family feuds and heartaches on display for all to see.
\nWe loved that curvy Kim and Khloe owned their curves proudly.
\nWe even endured the occasional well-placed stunt by them and their family members.
\nThe personalities turned into personas.
\nWe like personas it allows us to put people in neat little categorical boxes.
\nIt gives us context.
\nPersonas aren’t terrible. Actually, from a branding perspective, they can be quite fantastic.
\nSo even though their celebrity sky rocketed, their personas kept them “real.”
\nWe DID like to see them at some exotic beach, we did like seeing their pretty selfies…until the selfies became over-orchestrated photo shoots.
\nBut the Kardashians forgot something: they were interesting when we could relate to them, or at least identify on an aspiration level.<\/p>\n

And this is where they REALLY went wrong:<\/strong><\/p>\n