[rev_slider Movements-Blog]<\/p>\n
Whether your a nonprofit with a cause or a startup with an idea, at some point, I’m sure you’ve wondered whether your passion would ever catch spark with others. Creating a movement that matters is more important today than ever before.<\/p>\n
It’s clear, what fuels movements is more art than science and not everyone has the advantage of chemically inspired insanity. The idea matters, but it’s really the tipping point, created with art AND science, that creates movements that matter.<\/p>\n
I’ve learned a few things about movements over the years and I wanted to share with you some of the key insights I’ve found in creating movements.<\/p>\n
Relatively quickly, it will be important to develop your followers. You’ll need to show you aren’t alone \u00a0in this idea. BUT, you’ll need those followers to be just as into your idea as you are. These “early adopters” have distinct profiles – figure them out and speak to them. This is the time vs. money stage. There are plenty of things you can do for free, but they take time. Decide which is your most valuable resource.<\/p>\n
Social media isn’t where ideas are born, it’s where ideas are spread. The idea and the collaboration of said idea almost always takes place offline. Don’t be afraid to use your offline connections, whether they’re on social media or not, to help fuel your movement.<\/p>\n
And don’t discount traditional PR tactics as well, they play nice with social media and one will help the other. And the end game isn’t about HOW it happens, it’s THAT it happens. Give your movement every chance it has to survive.<\/p>\n
Tweet: “Give your movement every chance it has to survive.” – @taracoomans<\/a><\/p>\n You’ll want influencers, but you’ll want to make very sure your target audience relates to them, even if they don’t totally resonate with you. \u00a0You aren’t marketing to you, you’re trying to get some collective steam. And your influencer’s community is balanced by the passion of that community. \u00a0There’s an inverse correlation of number of followers to passion. Think of it as a circle, the bigger the circle, the further from the center more and more people are. So ask yourself, does passion matter more than people? The answer may surprise you.<\/p>\nPassion or Quantity?<\/strong><\/h2>\n