Client:<\/span>\u00a0Statewide Politician<\/span><\/p>\n

Skills:<\/span><\/p>\n

\n
• Key Messaging\u00a0<\/span><\/li>\n
• Press Outreach <\/span><\/li>\n
• Strategic Advisement<\/span><\/li>\n
• Social Media Campaigns<\/span><\/li>\n
• Social Media Community Building<\/span><\/li>\n
• Content Development<\/span><\/li>\n<\/ul>\n<\/div><\/section>
  \n

  Overnight successes are rarely overnight at all.<\/span>
  \n In fact, they are typically the result of years of hard work, strategy and yes, even some luck.<\/span><\/p>\n

  By using personal branding social media strategy in conjunction with a focused PR effort, we shifted perception and created a movement.<\/strong><\/span><\/p>\n

  One of our personalities was a statewide politician looking to raise his public profile. He\u2019d been in his position for several years, was well respected by his constituents and his legislative peers, but was a virtual unknown to all those except political watchers. The challenge was to create awareness of the politician to the greater statewide audience.<\/span><\/p>\n

  Poodle Mafia\u2019s Tara Coomans worked with a team to create a campaign that shook the community to its core, raised the politician\u2019s profile using strategy, messaging and emotional content.<\/span><\/p>\n<\/div><\/section>
  \n

  <\/span><\/span><\/div>
  \n

  <\/span><\/span><\/div><\/p><\/div>

  THE ELEGANTLY AGGRESSIVE RESULTS<\/h1>

  <\/div><\/div><\/div>
  \n

  \n\n

  THE CHALLENGE<\/div>\n

  \n

  \n

  The strategy was to define the politician as a man who works for the people, not for the system.\u00a0 This politician was an incredibly nice guy, but we needed to emphasize\u00a0his ability to be a nice guy, who represents the people while at the same time, willing to take a stand, no matter what the politics. We wanted to create influence to create movements.\u00a0 We needed to walk a fine line between being disruptive and creating a cause.<\/span><\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n

  THE SOLUTION<\/div>\n

  \n

  \n

  \n
  • We developed simple, straight forward messaging around three distinct causes.<\/span><\/li>\n
  • All messaging was designed to create a strong emotional response.<\/span><\/li>\n
  • We then developed content using images reflecting the target audience\u2019s passions and utilized this key messaging, strategically.<\/span><\/li>\n
  • We focused on a single social media platform: Facebook\u00a0<\/span>because this is where the target audience primarily visited.<\/span><\/li>\n
  • We developed the campaign to circulate organically, without Facebook advertising.<\/span><\/li>\n
  • We incorporated press outreach to mirror key messages.\u00a0<\/span><\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n
    THE RESULTS<\/div>\n

    \n

    \n

    \n
    • The politician went from being a public unknown to being a champion of the people.<\/li>\n
    • 88% approval rating within 3 months of key messaging launch<\/li>\n
    • <\/i> Within 3 months, we went from reaching 0 people per month averaging over 75,000 per month, at its peak reaching over 88,000 per month, organically.<\/li>\n
    • A viral post earned over 34,000-lifetime impressions.<\/li>\n
    • <\/i> Posts averaged 118% reach beyond the number of people who liked the page.<\/li>\n
    • <\/i> Despite the emotional language, we received less than 10 negative feedback impressions during the course of the campaign.<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n<\/div>\n<\/p><\/div><\/p>\n
      <\/span>Want These Results For Your Brand?<\/span><\/a><\/div>\n<\/div><\/div><\/div><\/div><\/div>

      \n

      More Elegantly Aggressive Case Studies<\/h1>

      <\/div><\/div><\/div>\n\n

      <\/a>

      <\/div>

      Case Study: Building A Lifestyle Brand Through Public Relations<\/a><\/h3><\/header><\/div>