Developing communities for new brands or products has multiple advantages, reach and impressions being the least of them. <\/span><\/p>\n

Outreach and relationship building is the cornerstone to building genuine advocacy that has the potential to last decades.<\/span><\/h4>\n

We developed and implemented a strategy designed to raise awareness and develop loyalty.\u00a0<\/span><\/p>\n<\/div><\/section>
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CLIENT: Tech Startup<\/span><\/p>\n

SKILLS:\u00a0<\/span><\/p>\n

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  Content Creation<\/span><\/h4>\n<\/li>\n

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  Outreach<\/span><\/h4>\n<\/li>\n

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  Social Media Community Building<\/span><\/h4>\n<\/li>\n

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  Strategic Advisement<\/span><\/h4>\n<\/li>\n<\/ul>\n<\/div><\/section>
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  THE ELEGANTLY AGGRESSIVE RESULTS<\/h1>

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  THE CHALLENGE<\/div>\n

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  Other marketing efforts are planned such as radio and traditional PR, but this digitally-based consumer product hasn\u2019t done any digital marketing or social media. The goal was to quickly create a community around the product, develop relationships online with Moms and Dads. Budgets and timing prevented the recommended custom video and graphics for the blog. The clock was ticking: only 4 weeks to go before the traditional media component launched. Awaren<\/span>ess and visibility are the goals.<\/p>\n\n<\/div>\n<\/div>\n<\/section>\n\n

  THE SOLUTION<\/div>\n

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    We started the program with a listening campaign online (social media, forums, Facebook groups) to inform messaging for the traditional media as well as product development modifications.<\/span><\/p>\n<\/li>\n

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    During this time we also tested voices and content types to see what resonated with the community.<\/span><\/p>\n<\/li>\n

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    We actively targeted influencers for target markets.<\/span><\/p>\n<\/li>\n

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    We also trained the marketing staff in corporate storytelling, social media engagement, and blogging.<\/span><\/p>\n<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n

    THE RESULTS<\/div>\n

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    In the first 30 days we\u2026<\/span><\/p>\n

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      <\/i> 2.8 Million digital organic brand impressions<\/span><\/h4>\n<\/li>\n

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      <\/i> 252,000 average monthly unique people reached<\/span><\/h4>\n<\/li>\n

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      <\/i> 2400% increase in Twitter brand mentions, from zero to over 25\/day<\/span><\/h4>\n<\/li>\n

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      <\/i> 300% increase in organic Facebook impressions, from 4,000\/month to 16,000\/month<\/span><\/h4>\n<\/li>\n

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      <\/i> 5% increase in Facebook comments<\/span><\/h4>\n<\/li>\n

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      <\/i> 23% in website traffic from Facebook<\/span><\/h4>\n<\/li>\n

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      <\/i> 20% increase in blog traffic from Facebook<\/span><\/h4>\n<\/li>\n<\/ul>\n\n<\/div>\n<\/div>\n<\/section>\n\n<\/div>\n<\/p><\/div>

      <\/span>Want These Results For Your Brand?<\/span><\/a><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div>

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      More Elegantly Aggressive Case Studies<\/h1>

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      Case Study: Personalities Who Create Movements<\/a><\/h3><\/header><\/div>