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Poodle Mafia Marketing, Branding and PR for Personalities, Artists - Lady Gaga Quote

How to Inspire Advocates and Influencers in Your Marketing

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Sir Richard Branson Quote

The Secret To Captivating Content

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don't respond) to you brand storytelling? The answer doesn't lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Miss Piggy Quote

Why You Love to Hate The Kardashians – Social Media Strategy Gone Awry

[rev_slider Personalities-Blog]   Are you done yet? If you're like most of the media and most of America you've had it with the Kardashians. We've moved past not caring and into outrage. But how did this happen? We can look…
Marketing, Branding, PR

Social Media Branding: Stand By Your Brand

This week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation. It sparked furious cries of racism. It sparked snickers. It sparked the "holier than thou" media to earn mega…
Poodle Mafia Marketing Branding PR for Startups Movements and Personalities - Frank Sinatra Quote

Social Media Marketing or Advertising? What’s Better For Your Budget?

Bet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…