Posts
How to Inspire Advocates and Influencers in Your Marketing
MarketingMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…
The Secret To Captivating Content
MarketingCaptivation Motivations can significantly change your marketing strategy.
This is the second installment of a series on the seven Captivation Motivations.
We are hardwired biologically for these motivations. More information about them, including…
WHY Your Storytelling Isn’t Working
BrandingDo you know why people respond (or don't respond) to you brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lies in your strategy and customer clarity.
Let me put it…
Why You Love to Hate The Kardashians – Social Media Strategy Gone Awry
Branding[rev_slider Personalities-Blog] Are you done yet?
If you're like most of the media and most of America you've had it with the Kardashians.
We've moved past not caring and into outrage. But how did this happen?
We can look…
Social Media Branding: Stand By Your Brand
BrandingThis week, with the Dave and Busters "Juan" tweet yet another social media gaffe made it's what into the collective conversation.
It sparked furious cries of racism.
It sparked snickers.
It sparked the "holier than thou" media to earn mega…
Social Media Marketing or Advertising? What’s Better For Your Budget?
MarketingBet your starting to think about next year's social media marketing plan. And as importantly, where will social media marketing fall into the mix? Will there be more? Less? The latest Advertising Trust report from Neilsen may offer some insights…