How to Inspire Advocates and Influencers in Your Marketing
MarketingMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…
The Secret To Captivating Content
MarketingCaptivation Motivations can significantly change your marketing strategy.
This is the second installment of a series on the seven Captivation Motivations.
We are hardwired biologically for these motivations. More information about them, including…
WHY Your Storytelling Isn’t Working
BrandingDo you know why people respond (or don't respond) to you brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lies in your strategy and customer clarity.
Let me put it…
Why We Rebranded and The Story Behind Our Brand
NewsI've been running a digital branding and marketing firm for over 8 years now. It's been an incredible journey. And while that business has served me well, it was time for a brand refresh. Deciding to re-brand wasn't an easy decision, but…