ABOUT TARA COOMANS, PACK LEADER
Not every little girl grows up wanting to be a princess.
I wanted to be a veterinarian. That wasn’t in the cards for me, but I’ve owned all kinds of pets my entire life.
My pets have taught me many things about life and business.
When I decide to re-brand my company, it was natural that I looked to my two Standard Poodles Stella and Zoe for inspiration.
Because Standard Poodles are full of contradictions, both elegant and rebellious.
Serious and playful.
Fearless and shy.
I felt a marketing and branding company should embrace contradictions.
There isn’t always a “best way” to do things, sometimes there’s YOUR way.
That’s where elegantly aggressive was born.
But it was more than that.
I want to work with big personalities, big ideas and big change.
I want to be challenged, tested and tried.
I wanted a brand that would allow me to be me, while attracting the right clients, business partners and vendors.
My ideal clients are vested in success. Excited about the future. Brave enough to get to their destination.
My clients are excited about their companies, their brands, their ideas and their stories.
My clients enjoy their work and want more of it.
IN THE MEDIA
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