WHY Your Storytelling Isn’t Working

Do you know why people respond (or don’t respond) to you brand storytelling? The answer doesn’t lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it another way: do you know what motivations your customers…

Why We Rebranded and The Story Behind Our Brand

I’ve been running a digital branding and marketing firm for over 8 years now. It’s been an incredible journey. And while that business has served me well, it was time for a brand refresh. Deciding to re-brand wasn’t an easy decision, but I did for very strategic and focused reasons….