Posts
How to Inspire Advocates and Influencers in Your Marketing
MarketingMarketing to influencers and advocates is all the rage, fueled in large part by social media.
But if you've ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines.
Part of that is what inspires…
The Secret To Captivating Content
MarketingCaptivation Motivations can significantly change your marketing strategy.
This is the second installment of a series on the seven Captivation Motivations.
We are hardwired biologically for these motivations. More information about them, including…
WHY Your Storytelling Isn’t Working
BrandingDo you know why people respond (or don't respond) to you brand storytelling?
The answer doesn't lie in your typeface, your graphic design or even your social networks.
The answers lies in your strategy and customer clarity.
Let me put it…
The Notable Chef – How to Stand Out Using Digital Media
Branding[rev_slider ChefMovements] I'll be at the Western Food Show in Los Angeles on Monday of this week, in honor of that amazing industry, I'm doing a series this week on food-related movements, personalities and startups. Tweet me if you're…
3 Must-Have Personal Branding Tips for Creatives including Artists, Musicians and Authors
Branding[rev_slider Personalities-Blog] Because there is nothing more fearless than creating something and pushing it out to the world; everything you produce says something about you, this is an article about creating an authentic personal brand…