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Inspiring Action-Fast

Even the most impassioned advocates need a reason and a way to rally sometimes.

We developed a strategy to drive conversation and action by targeting beyond the typical supporter.

With just a month before a legislative deadline, Poodle Mafia is called in to create waves and drive action.

CLIENT:  National Nonprofit 

SKILLS:

  • Key Messaging

  • Outreach

  • Social Media 

  • Social Media Advertising 

THE ELEGANTLY AGGRESSIVE RESULTS

THE CHALLENGE

The clock is ticking. There is no time for the usual focus groups, website builds and long build communication campaign.

This program needs to stand up in less than 48 hours.

THE SOLUTION
  • Poodle Mafia quickly tested and activated powerful messaging driving action to sign an online petition.
  • With little time for custom content creation, PoodleMafia rose to the challenge by incorporating relevant crowd-sourced content, saving the nonprofit tens of thousands of dollars.
  • We were laser-focused on the objective of driving signatures using social media, building communities both on and offline.
  • Instead of focusing on vanity metrics such as “likes” for the page, we valued our effectiveness in trackable, actionable outcomes.

THE RESULTS
  • Organic and viral reach 3X that of the number of Facebook fans.
  • 4,200 Signatures in 20 days
  • 72% Conversion rate of petition signers
  • A Facebook advertising campaign with an 8.5% conversion rate

CONTACT US

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