Blog

featured

How to Inspire Advocates and Influencers in Your Marketing

September 22, 20152 Comments

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my…

featured

The Secret To Captivating Content

September 17, 2015No Comments

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including links that include more information is at the bottom of this page. Did you know that we’re…

featured

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don’t respond) to you brand storytelling? The answer doesn’t lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it another way: do you know what motivations your customers…

I’m Just Not That Into You – Choosing Social Platforms in 2017

What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your presence on a platform because…

5 Branding Tips in 15 Minutes

I’m super amp’d in this Podcast, it’s obvious I had my coffee this morning. These are 5 quick branding tips for anyone with a project, whether you’re a startup, movement or personality. I had the pleasure of joining Debra Eckerling on her Guided Goals podcast. It’s quick, it’s high-energy and…

Overcoming Fear In Your Startup

September 24, 2015No Comments

A little departure today from the usual marketing and branding discussion. Because of our focus on startups, personalities and movements, I find that my role with my client is part strategy and part cheerleader. So today, I want to share some strategies for overcoming fear. Actually, overcoming is the wrong…