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How to Inspire Advocates and Influencers in Your Marketing

September 22, 20153 Comments

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my…

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The Secret To Captivating Content

September 17, 2015No Comments

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including links that include more information is at the bottom of this page. Did you know that we’re…

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WHY Your Storytelling Isn’t Working

Do you know why people respond (or don’t respond) to you brand storytelling? The answer doesn’t lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it another way: do you know what motivations your customers…

Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC’s native advertising guidelines or influencer¬†disclosure. The FTC has shot some arrows over the bow in the last several years regarding native advertising disclosure, including calling out Warner Bros. and…

How to Decide: PR, Marketing or Branding?

At Poodle Mafia, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what’s the difference and when should you use each as a strategy. In truth, your business probably needs ongoing campaigns for…

I’m Just Not That Into You – Choosing Social Platforms in 2017

What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your presence on a platform because…