Author Archives : Tara Coomans

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How to Inspire Advocates and Influencers in Your Marketing

September 22, 20152 Comments

Marketing to influencers and advocates is all the rage, fueled in large part by social media. But if you’ve ever developed a campaign with influencers and/or advocates, you know it can be filled with land mines. Part of that is what inspires advocates and influencers is different. In the my…

The Secret To Captivating Content

September 17, 2015No Comments

Captivation Motivations can significantly change your marketing strategy. This is the second installment of a series on the seven Captivation Motivations. We are hardwired biologically for these motivations. More information about them, including links that include more information is at the bottom of this page. Did you know that we’re…

WHY Your Storytelling Isn’t Working

Do you know why people respond (or don’t respond) to you brand storytelling? The answer doesn’t lie in your typeface, your graphic design or even your social networks. The answers lies in your strategy and customer clarity. Let me put it another way: do you know what motivations your customers…