Author Archives : Tara Coomans

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Social Media Influencers: When To Disclose

Because of continuing conversations with colleagues, brands, and influencers, I wanted to put some guidelines together for based on the FTC’s native advertising guidelines or influencer¬†disclosure. The FTC has shot some arrows over the bow in the last several years regarding native advertising disclosure, including calling out Warner Bros. and…

How to Decide: PR, Marketing or Branding?

At Poodle Mafia, we offer those services to our clients, but sometimes we find our clients think they need one thing when what they actually need is another. So what’s the difference and when should you use each as a strategy. In truth, your business probably needs ongoing campaigns for…

I’m Just Not That Into You – Choosing Social Platforms in 2017

What social media platforms are right for your business?   Choosing social media platforms. I get asked which social platform is right every single day. The answer is: “it depends.” It’s common today to launch on a platform because it’s “hot” or to question your presence on a platform because…